Meet That Girl Chloe
Hi, I’m Chloe — I’m 21, and I’ve always been into building routines, curating Pinterest boards, and turning everyday life into something a little softer, a little more ✨ aesthetic ✨.
One night I texted my friends like, “Why isn’t there a brand that actually gets the soft girl vibe?” That same week, I started sketching ideas.
What started as my vision has grown into something bigger. Now, my best friends and I run Hello That Girl together — a space full of glow-up tools, feel-good routines, and That Girl energy.
Created by me. Built by us. Made for you.
Core Values
Our Glow Pillars
Our values reflect everything we believe in — soft routines, self-expression, and the power of daily rituals. These 3 pillars guide everything we create, from cute products to empowering content.
Softness Meets Strength
We believe you can be soft and strong. It’s not about hustle culture — it’s about showing up for yourself with kindness, grace, and power. Whether you're on the mat, journaling, or simply resting, this pillar is all about embracing your feminine energy while building quiet strength in your daily routines.
Daily Rituals, Elevated
Your everyday moments deserve main character energy. From morning stretches to skincare, we turn simple habits into soulful rituals. It’s not just what you do — it’s how you do it. This pillar celebrates slowing down, romanticizing the little things, and curating routines that bring joy, clarity, and glow-up vibes to your daily life.
Community Over Comparison
We don’t compete — we connect. That Girl isn’t about being perfect, it’s about being real, together. This pillar is all about lifting each other up, celebrating every stage of the journey, and choosing collaboration over comparison. Because when one of us glows, we all glow. Welcome to your safe space for support, softness, and self-love.
HTG is more than a brand — it's a lifestyle. Their mix of aesthetic and meaning is exactly what today’s generation is looking for. We love what they’re building.
— Managing DirectorThe Cut Magazine
Made with Love
2024
Brand Launch & Soft Drop
We launched our first glow-up tools — think aesthetic planners, pink resistance bands, and skincare headbands. Everything curated to match That Girl energy from the start.
2nd Quarter
Community Building & Routine Club
Our TikTok and Instagram blew up! We started the Routine Club: a weekly dose of wellness tips, habits, and real routines from our followers.
3th Quarter
New Arrivals & Collabs
We dropped our signature water bottle and launched our first creator collab — a limited edition “Soft Girl Mornings” kit.
4th Quarter
Glow-Up Gift Sets & Holiday Vibes
Holiday gift sets, handwritten notes, and custom wrapping made our December drop extra magical. Sold out in days.
2025
Level-Up Launch: From Brand to Movement
The start of 2025 marked a new chapter — more than a brand, we became a movement. From daily affirmations to morning routine kits, everything we launched this quarter was about helping girls step into their best selves with confidence, style, and softness.
Who is talking about us?
